We are tackling some of the hardest issues in advertising: AI, Identity, and changing consumer behavior.
We brought some of the smartest people around to lead the discussion.
Morning
8:00
Registration and breakfast
9:00
"CHAOS" in media. The future is unpredictable
Never has the future of media been less clear. AI is changing the way consumers get news and information, the loss of identity is casting doubt on the traditional ways of reaching them, and everything we've built for 20 years may be on the verge of irrelevance.
Ari Paparo, CEO, Marketecture
9:25
Cookies Broke The Internet - here's how we fix it
DDM built the biggest publisher business in the US by throwing away cookies as a signal and unlocking the value in anonymous audiences. Jon Roberts will cover the lessons learned, and how DDM is building on that success with AI to power the next phase of growth.
Jon Roberts, Chief Innovation Officer, Dotdash Meredith
10:15
Advertising comes to AI with Perplexity
Will AI kill the search advertising business, or will it progress and adapt? We hear from Perplexity about the latest in AI monetization.
Fireside chat with Taz Patel Head of Advertising for Perplexity and Brett Wilson, Partner Swift.vc
10:40
Networking break
11:05 Breakouts
Chaos in CTV
A frank discussion about the challenges in this fast growing area.
Jackelyn Keller, CMO, Comscore
Karen Babcock, VP, Comcast Advertising
11:05 Breakouts
Programmatic without identity from the pros
Cutting edge programmatic trading techniques in post-cookie era
Lara Koenig, Global Head of Product, MiQ
11:05 Breakouts
Omnicom takes on AI Marketing: How marketers are gaining visibility and influence over their brand reputation in AI
Now that consumers are using AI to discover products and services online, what are the implications for marketers and how brands tell their story online?
Alex Sherman, CEO, Bluefish
Erin Lanuti, Chief Innovation Officer, Omnicom PR
11:35 Breakouts
The truth about identity: Diving into real data
Michael and Chris team up to show us how identity is actually progressing on the web with real data from their extensive research.
Michael O'Sullivan, Co-founder and CEO, Sincera
Chris Kane, CEO, Jounce Media
11:35 Breakouts
Beyond Cookies: Leveraging alternative IDs for seamless bridging, curation, and activation
Join Fabrice in an interactive and fun session talking through post-cookie use cases.
Fabrice Beer-Gabel, Strategy and Partnerships, IntentIQ
11:35 Breakouts
Navigating the identity maze: A framework and insights with The Hershey Company
There's so much confusion and complexity in tackling the challenges of identity. In this session Dennis and Kyle go step-by-step to tackle the key issues.
Dennis Buchheim, CEO, ThinkMedium
Kyle Shank, Head of Media and Technology, The Hershey Company
12:00
Lunch!
Afternoon
1:00
Incremental measurement without cookies: Progressive's approach
Chris Luna of Progressive Insurance on incremental measurement and short vs long term thinking.
Fireside chat with Chris Luna, Director of Marketing Strategy, Progressive Insurance and Jeremy Bloom, CCO, Marketecture
2:00 Breakouts
Policy outlook in the Trump administration
What are we expecting to see from antitrust, privacy legislation, and Trump in 2025.
Alan Chappel, Author, The Monopoly Report
Special guest, TBA
2:00 Breakouts
Identity in practice: How brands and agencies cooperate
How do brands and agencies collaborate on identity? Ana and Domenic talk through real-world use cases on how to pick technology vendors, collaborate, and get the best results on the buy-side.
Ana Milicevic, CEO, Sparrow Advisors
Domenic Venuto, Chief Product & Data Officer , Horizon Media
2:30 Breakouts
Sandbox-palooza, all the results in one place
Rapid fire presentations on the latest research and studies about Google's Privacy Sandbox.
Matt Davies, Director Solutions Consulting, BidSwitch
Jon King, Sales Strategy, Raptive
Joshua Prismon, Chief Architect, Index Exchange
2:30 Breakouts
Attention on the bid stream: Programmatic's next frontier
Attention metrics are the fastest-growing data segment in programmatic advertising. This session takes you through the journey of programmatic attention activation—from early tools like Moat Video Score to modern innovations like custom algorithms and pre-bid targeting. What's next? We'll spotlight emerging trends, including SSP and publisher solutions that pinpoint quality placements and DSP capabilities that make applying attention metrics as easy as a click. Discover how attention data is reshaping activation and making smarter media buying the new standard.
Marc Guldimann, CEO, Adelaide
Paolo Provinciali, VP, LinkedIn
3:00 Breakouts
Clean rooms, fact and fiction
Speakers TBA
3:00 Breakouts
Unpacking the identity "LUMAscape" with U of Digital
U of Digital is becoming the go-to resource for all things relating to training. They're joining Marketecture Live for a crash course on PETs. If that term's new to you, probably best to attend.
Shiv Gupta, CEO, U of Digital, Myles Younger, Head of Innovation and Insights, U of Digital
3:20
Networking break
3:45
AI start-up pitches: Embrace the chaos!
We bring some of the most interesting start-ups in advertising and marketing onto stage for rapid fire pitches. You can't get more cutting edge than this!
Moderated by Eric Franchi, Aperiam.vc and Brett Wilson, Swift.vc
4:15
Marketecure Podcast live recording with a special guest!
Eric Franchi and Ari Paparo talk about the news of the week, how they see identity and AI playing out, and the future of WaWa's retail media ambitions. Plus, we'll be bringing on a special guest.
Ari and Eric, with special guest
4:45
Wrap-up, lessons learned, hugging
5:00
The AdTechGod St. Patrick's Day happy hour!
Will ATG be there or not? You'll never know...
Contact Us
info@marketecture.tv